Jan 23, 2019

Marketing Research Summer Internship Portsmouth, NH

  • Sprague Operating Resources LLC
  • Portsmouth, NH, USA
Intern Human Resources Marketing Oil and Gas Other Sales

Job Description

Job Summary / General Purpose:

The Marketing Research Intern will work with the Marketing Research Manager who supports Marketing, Sales, and Human Resources with primary and secondary research and data analysis.  This position will collaborate with internal clients to understand their information and decision support needs, and design and execute the appropriate research to meet those needs.

Major Duties / Responsibilities:

  • Participate in informal training for Qualtrics online survey platform, TIBCO Spotfire business intelligence tool, and Salesforce reporting.  Self-motivate to practice with those tools and apply them in ways useful to the business throughout the internship, including converting existing Excel analyses to the business intelligence environment.
  • Update an annual market sizing and Sprague market share analysis for refined petroleum products and natural gas, using internal sales data and energy consumption data from the Energy Information Administration.
  • Generate, enhance and score sales lead lists on an as-needed basis, drawing and merging data from a variety of sources.
  • Work with the Marketing Research Manager on refined products and natural gas customer satisfaction surveys, including sample list development, questionnaire design and testing, distribution of survey invitation and reminder emails, data analysis and reporting.
  • Using Salesforce data and working with the Marketing Supervisor, create new reports to meet business needs in the TIBCO Spotfire environment.
  • Attend meetings for greater understanding of our business challenges and opportunities.
  • Other assignments as opportunities arise.

Education / Experience / Skill Requirements:

  • College enrollment in a related degree program; completed coursework involving quantitative data analysis.
  • Excellent verbal and written communication skills.
  • Computer skills, including strong knowledge of Microsoft Excel and PowerPoint.  Experience with a business intelligence tool is a plus; willingness to learn and apply the tool is required.
  • Experience with designing reports and visuals.
  • Interest in project management preferred.
  • Ability to work well individually and with others, organize workload, perform in a fast-paced environment.
  • Ability to solve problems and conduct research as needed; see projects through to fruition.
  • Exercise sound judgment when directing inquiries to others.  Follow up as needed to ensure resolution.
  • CLICK ON LINK BELOW TO BE DIRECTED TO OUR WEBSITE FOR YOUR APPLICATION PROCESS: https://recruiting.ultipro.com/SPR1005/JobBoard/17902b3d-1500-1fbc-82f1-12a85d5288ed/OpportunityDetail?opportunityId=46d74403-841c-47d9-ac0c-cc7c86484c6d



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