The Bank of America Talent Acquisition (TA) team is seeking a forward-thinking marketing advisor who will join a global team of employer brand marketers responsible for attracting and engaging top talent. You will develop and implement marketing strategies & programs to acquire candidates across traditional, digital and social platforms. You would also be responsible for driving recruiter and TA leader engagement for the existing candidate brand and supporting various sourcing strategies.
The marketing advisor role requires a passion for digital media and an intense curiosity about the future of how jobseekers look for their next career. The ideal candidate must be able to navigate a matrixed organization and collaborate across teams. This person must also possess the aptitude to analyze and present break-through analytics on program performance.
As part of the Global Employer Brand team, develop and execute brand & marketing strategy for Talent Acquisition teams
In partnership with marketing agency and key internal stakeholders, manage and evolve our recruitment marketing strategy to support segmentation efforts across priority target groups in key geographies and candidate groups
Work with other employer brand practitioners and a creative support to successfully create unique, scalable marketing tools and assets that will improve recruiter efficiency and enable more effective targeting and conversion of passive candidates
Uncover insights that help optimize candidate communication and the digital/social content strategy by using candidate research and performance metrics
Prioritize opportunities to extend the employer brand team's reach across the candidate journey, beyond attraction and discovery
Serve as a thought leader and educator for our employer brand across businesses
Develop and implement a media test plans to increase learning, optimize performance and maximize marketing investments
Manage Careers digital platforms, in partnership with Technology, TA and Communications teams
Manage relationship with certain talent acquisition teams, including presenting quarterly reviews, leading annual media planning and supporting ongoing marketing needs
Create, maintain and report on brand/recruitment marketing KPIs and other success metrics
Manage marketing budget, allocations and invoicing
3-5 years marketing experience, recruitment experience a plus
Analytical and process-driven with a love of making things run more smoothly
Curiosity and inclination to experiment and stay current with new marketing trends and tactics
Proven record of driving results and innovation in a marketing-related role
Strong record of utilizing analytical skills to inform program design and development
Understanding of the digital space - including social media - and how it impacts the jobseeker's recruitment experience
Highly organized with strong operational and management ability
Excellent verbal, written and team communication skills
Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.
Supporting the military has been a focus of Bank of America for more than 90 years. This includes our partnerships with military organizations, efforts to hire and develop military service members and veterans, and our products and services for military customers. Military men and women make sacrifices every day to serve our country and we want to do everything we can to connect them to the resources they need to make their lives better.
Bank of America actively works to attract, develop and retain veterans, reservists and military spouses because of the unique skills and experiences they bring to our organization. Their personal values align with our company's values around trusting the team, acting responsibly and realizing the power of our people.
We support military employees through our Military Support & Assistance Group (MSAG), an employee network that creates opportunities for advancement and leadership development through networking, mentoring and information forums.
Additionally, Bank of America supports the U.S. military through the Military Affairs Advisory Group (MAAG), an internal team that focuses on reintegrating service members into the civilian workforce through education, employment, wellness and housing.
Bank of America's military recruiting efforts are regularly recognized on a national level as a top "Military Friendly" employer by GI Jobs, Military Edge and Employer Support for Guard and Reserve.
Join the thousands of veterans who now call Bank of America their Employer of Choice.