Jan 11, 2019

HomeAgain, Brand Manager

  • Merck
  • Madison, NJ, US

Job Description

Requisition ID: PRO018858

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

Merck’s Animal Health (MAH) Division works to improve the health of animals around the world through collaborative partnerships and a deep sense of responsibility towards our customers, consumers, animals, society, and planet. This team of energetic, independent thinkers offers one of the industry’s most innovative portfolios of products, services, and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species both domestically and internationally.  


Do you want to be part of a team which is proud to reunite millions of lost pets with their families? Every single day this team brings over 200 lost pets home! We are seeking a passionate Associate/Brand Manager (ABM/BM) to join this noble cause. The role will be responsible for the development and execution of several key brand initiatives and marketing programs critical to the success of HomeAgain business. An important focus for this role will be leading the cross functional teams across organization in support of HomeAgain product and service portfolio. This position in the high paced environment offers steep learning curve, direct coaching and learning from senior leadership.

Position is currently US only but may include future expansions into other countries.


Strategic Assessment

  • Define marketing objectives and clarify goals- both short and long term
  • Assess opportunities to launch new products and services to meet evolving need of pets and pet parents
  • Identifies growth opportunities through market research, category trends, competitive product and service analysis etc.
  • Execute business strategy, deliver and keep track of revenue goals tied to the strategy.
  • Capture past learning to guide future planning  and execution delivering products and services that better satisfy end user’s needs
  • Partners with stakeholders and cross functional teams to prepare annual business plan and recommendation for senior leadership’s approval
  • Be a subject matter specialist leading project decisions and managing communication across the teams and up through stakeholders
  • Develop brand specific pricing strategies and make recommendations for all pricing decisions.
  • Responsible for developing long and short -term forecasts and investment plan for achieving these forecasts.
  • Accountable for achieving financial goals as well as managing approved budget.


  • Acts as the voice of HomeAgain business at the tactical project level and the main liaison from inception to execution
  • Works with stakeholders to establish and follow analytics and reporting metrics
  • Works directly with sales organization, customer care and professional teams to execute key projects and deliver on key success criteria
  • Works closely with business leaders in HomeAgain team to execute on tactics and new products and features launches
  • Manages external partnerships delivering on short and long term partner strategies
  • Acts as the change agent for HomeAgain business throughout the executions of projects
  • Leads/collaborates with others to develop deep understanding of customers/markets, and to solve complex business/customer issues related to HomeAgain® business
  • Execute business strategy, deliver and keep track of revenue goals tied to the strategy.
  • Communicate strategies to internal business partners for incorporation into brand planning and field tool development.
  • Business/Functional Expertise who is responsible for brand strategy and tactical execution for existing and new products



Education Minimum Requirement:  Minimum of BA/BS.  Master’s Degree or MBA Preferred 

Required Experience and Skills**:
5+ years of experience in marketing, brand management and/or related field
3+ years of experience leading and executing brand plan
Experience in managing external and internal  partners in the development and deployment of strategy and execution of tactics
Experience working with multiple teams to manage multiple projects’ timelines
Experience in delivering an idea from inception through implementation
Demonstrated ability to work comfortably and confidently in a fast pace and high expectation organization
Demonstrated strong prioritization and organizational skills to move the business forward
Ability to think strategically and work independently; Well organized, and detail oriented

 Preferred Experience and Skills:
Knowledge or Expertise of subscription business preferred


Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life. <?xml:namespace prefix = "o" />


If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to staffingaadar@merck.com.


Search Firm Representatives Please Read Carefully: 

Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck.  No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.


Visa sponsorship is not available for this position.


For more information about personal rights under Equal Employment Opportunity, visit:


            EEOC Poster

            EEOC GINA Supplement 

            OFCCP EEO Supplement

 Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of it’s manifestations.

Job: Product Management/Marketing
Other Locations:
Employee Status: Regular
Travel: Yes, 20 % of the Time
Number of Openings: 1
Shift (if applicable): N/A
Hazardous Materials:
Company Trade Name: Merck

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