GoGo squeeZ - Associate Brand Manager

Bel Brands USA

Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 5 manufacturing plants in Little Chute, WI; Leitchfield, KY; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary:

We are seeking an Associate Brand Manager to join our team with responsibilities over Bel’s Fruit Business new platforms. In this role, you will report directly to Sr. Brand Manager and collaborate with the Innovation team, agency partners, and sales to develop and execute the go to market strategy for our new platforms.

The talent must possess strong strategic, analytical, and creative thinking skills, as well as demonstrates leadership and self-initiative. They will be involved in the planning and executing of all phases of the brand plan as well as contribute to some innovation projects

Key Responsibilities:

• Data & Analytics: Analyze brand and competitive marketplace trends and make recommendations on actions to address them – turning insights into action - through our syndicated sources.
• Concept Development: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
• Creative concept evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Customer Insights: Analyze customer feedback to identify areas for improvement and incorporate customer needs into product development and marketing strategies.
• Sales Enablement: Collaborate with the sales team to provide them with necessary product knowledge, shopper marketing merchandising tools, and marketing materials to effectively sell the product.
• Performance Monitoring: Track key performance indicators (KPIs) to measure the success of marketing campaigns and adjust strategies based on results.

Required Capabilities:

• 3+ years of experience in brand management, marketing, or related roles, preferably within Consumer-Packaged Goods (CPG) or beverage industry.
• Leadership: Demonstrated strong leadership skills working with cross functional teams to innovate and drive the marketing strategy.
• Marketing Expertise: Strong understanding of marketing principles, including market segmentation, positioning, and campaign management.
• Analytical Skills: Ability to analyze data and market trends to make informed decisions.
• Communication Skills: Excellent written and verbal communication to effectively convey brand messaging to various stakeholders.
• Project Management: Ability to manage multiple marketing projects simultaneously and meet deadlines.
• Creative Thinking: Generate innovative marketing ideas to stand out in the market.
• Collaboration: Work effectively with cross-functional teams including product development, sales, and design

Working Conditions: Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement: This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.

TOTAL REWARDS

• $90,000 – 100,000 /annually
• 10% bonus potential
• 20 days PTO
• 4% match on 410k
• Health care by Cigna
• Free Vision & Dental
• Hybrid work schedule in NYC

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

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