May 21, 2024

Specialty Patient Marketing Lead

  • Professional Diversity Network
  • Cambridge, MA, USA
Full-Time Pharmaceutical

Job Description


Job Description

This position offers an extraordinary opportunity to innovate and evolve Biogen's industry-leading portfolio, improving patient outcomes for millions. As a Senior Director of the Multiple Sclerosis (MS) Marketing Organization, you will lead Biogen's MS Patient Marketing strategy and team. You will be responsible for ensuring the effectiveness of a patient-centric marketing strategy in support of Biogen's MS portfolio of products and services. You will also act as a thought partner and mentor / problem solver, in addition to being accountable for the overall team's success.

What You'll Do
Own Patient Portfolio Strategy & Delivery
* Oversee and activate the MS Patient portfolio value story, strategy, and roadmap and oversee execution of priorities / activities across segments and channels, ensuring programs are executed effectively, efficiently, within budget, and in accordance with all regulatory / legal requirements
* Co-lead annual development of the Integrated Customer Plan (ICP) and Annual Operating Plan (AOP) including target audiences based on segmentation and anticipated sources of business
* Effectively prioritize team deliverables aligned to business goals with a focus on high impact deliverables
* Set and assess Key Performance Indicators (KPIs) related to overall customer success (portfolio & brand performance, MMA, etc.)

Orchestrate the MS Marketing Customer Experience across Biogen
* Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial and customer value

Lead Patient Marketing Team & Drive Cross-Functional Delivery
* Cultivate strong relationships and effective ways of working within MS Marketing team and amongst cross-functional teams (Sales, Market Access, Medical, etc.), building consensus/buy-in amongst teams
* Coach Patient Marketing team on customer-centric delivery and mindset
* Serve as a thought partner, mentor, and guide to team members as their manager

Who You Are
You are a forward thinker and brand champion who thrives on innovation and strategy. You can align innovative ideas and well thought out strategies while elevating those around you. You are driven by the challenge of protecting and promoting our brand and have a commitment to serving the MS community.


Required Skills:
* 10-12+ years of pharmaceutical marketing experience
* Comprehension of commercial strategy, sales force execution, and insight gathering methodologies needed to evolve brand strategy
* Demonstrated success preparing for and leading senior executive meetings
* Ability to lead, manage, and motivate teams in a matrixed organization
* Experience managing budget and finances
* Bachelors degree; Advanced degree preferred (e.g., MBA, PharmD)

Preferred Skills:
* Experience across multiple domains such as Pharma Sales, Market Access, Medical, Clinical, Regulatory, Sales Training, and/or Finance
* Neurology experience is a plus

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.


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