May 20, 2024

Industrial Automation Engineer

  • Crescent Electric Supply Company
  • Wisconsin
Full-Time Administration Business Energy Professional Services Sales

Job Description

At Crescent Electric, we are committed to fostering an inclusive and diverse workplace. We encourage individuals of all backgrounds to apply for the position of Application Engineer.

As an Application Engineer at Crescent Electric, you will provide engineering and technical support, as well as training on automation and control related products to both internal and external customers . In this role, you will collaborate with account managers in achieving automation and control sales goals for assigned territory.


  • Responsible for co-developing and implementing the strategic business plan, in conjunction with the Suppliers and CESCO management, to support market share growth objectives for Automation and Control Suppliers.

  • Actively develop and present Automation and Control solutions, inclusive of the following:

    • Participate in identified training activities (which includes training classes, lunch and learns, product demonstrations (both in person and virtual)) in your assigned territory.

    • Customer seminars and other local branch promotions as a way to increase customer awareness of Automation and Control product capabilities.

    • Crescent or Supplier-promoted local trade show events.

  • Responsible for launching new Automation and Control products to sales personnel within the assigned territory. This includes product training, competency with demo equipment, sales brochures, and target account identification.

  • Occasionally perform billable service work for assigned customer territory.  As an example, this could include VFD startups, tuning servo control loops, HMI screen development, PLC programming, wireless surveys and any engineering function that could be required by the customers application.  Proper PPE to be worn at all times during any on site customer activities (this to be covered in detail later).

  • Complete Action selling training curriculum as a core Crescent concept and fundamental vehicle for performing professional sales efforts.

  • Utilize the CRM platform to enter opportunities and activities associated with customers.


  • Bachelor's or technical degree in engineering from four-year college or university, and/or 5 or more years of appropriate experience.

  • Valid driver's license and the ability to travel often in the assigned territory and occasionally travel to attend company, customer, and supplier activities and events.

  • In-depth knowledge of Automation and Control products inclusive of but not limited to: Variable Frequency Drives (VFDs), PLCs, Motion Control, SCADA Software, HMI, Networking, Sensors, Motion, Robotics, and Motor Control.


Total Rewards and Benefits

Crescent Electric's compensation package includes an array of top-tier benefit options, including: 

  • Eligibility for health,  and dental, vision coverage, 401(k) plan, and flexible spending accounts, subject to plan terms.
  • Eligibility for company-paid benefits such as life insurance, short-term disability, long-term care, and Employee Assistance Program, subject to applicable waiting periods.
  • Excused Absence time off and Paid Time Off (PTO).
  • Company-paid holidays.
  • Other benefits for which you may be eligible includes supplemental life insurance, hospital indemnity, and accident and critical illness benefits with cancer coverage.
  • Eligibility: Employees are eligible for health, dental, vision, and life insurance benefits on the first of the month following 30 days of employment. Employees who are 21 years of age or older will be automatically enrolled in the company’s 401(k) plan once they achieve 90 days of employment.

Family Owned. Culture of Quality. Opportunities to Advance.

Crescent is transforming and we are on a mission to power the communities we serve through teamwork and relentless customer focus. We have a vision of uncompromising teamwork committed to becoming the industry leader for our employees, suppliers, and shareholders. At Crescent, you will have the opportunity to develop professionally, grow personally and have the flexibility to balance your life's priorities. Let's serve together. Let's power our communities together. Let's become THE industry leaders...together.

Crescent Electric Supply is proudly an Equal Opportunity Employer. Crescent Electric Supply does not discriminate on the basis of age, color, race, national origin, gender, religion, marital status, disability, veteran, military status, sexual identity or expression, sexual orientation, or any other basis prohibited by local, state, or federal law. Veterans and military spouses are highly encouraged to apply. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served. Candidates are subject to pre-employment assessments, Motor Vehicle Record review, criminal background checks, references check, and a post-offer drug screen.

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