Apr 20, 2024

Sr. Industry Marketing Manager- Financial Services

  • Professional Diversity Network
  • Chicago, IL, USA
Full-Time Other

Job Description


Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

We are a diverse team of highly motivated individuals, who are passionate about creating and launching unique stories and content in the market. We strive to always be a proactive and strategic force in Workday's growth, and help accelerate industry solution adoption from customers and prospects alike. While we're geographically dispersed, owning the global solution marketing strategies, we strive in an upbeat, empathetic and collaborative environment and like to have fun while doing so.

It's fun to work at a company where people truly believe in what they're doing. At Workday, we're committed to bringing positive change through innovative cloud solutions.

About the Role

Do you want to work with a team to drive the positioning, messaging, content, sales enablement, and sales tools development for Workday's enterprise cloud applications for financial services? Are you a strategic problem solver capable of planning and implementing programs to drive awareness and accelerate customer demand at scale for an exciting and dynamic market? Are you a passionate customer storyteller?

Areas of responsibility will be:

* Work with Sales, Go to Market & Marketing partners to build solution messaging and positioning for multiple emerging markets.

* Continually evaluate and evolve differentiated messaging to align with market shifts and devise innovative ways to equip sales & marketing teams.

* Assess sales training requirements for new and existing solution offerings, partner with sales enablement to define appropriate curriculum, and secure vital team member support to implement optimally.

* Develop buyer personas and solution content for new and existing offerings.

* Partner with Global Campaigns (Demand Generation) to build compelling content throughout the marketing funnel.

* Design targeted industry messages and content strategy for emerging industries.

* Work with industry marketing leads to support and scale sub-industries in focus industries.

* Build positive relationships across Workday functional, global and regional teams to drive awareness.

About You

Basic Qualifications

  • 8+ years product/solutions/industry marketing experience in Cloud/ERP space
  • 5+ years working in Investment Management segment of financial services
  • Strong written, verbal communication, story-telling skills, and persuasively addressing varied audiences and settings. sophisticated PowerPoint skills.
  • Innovative solutions marketing professional with experience marketing to industries for Finance and HR solutions.

Other Qualifications

  • Passionate about industry trends and how newer technologies can transform Industries.
  • Lead iterative, data-driven discussions with peer authorities to drive recommendations.
  • Handle complex interdependencies across highly matrixed projects/teams.
  • Have a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and problems, and familiarity with competitor products.
  • Balance challenging needs from collaborators. Moves forward positively amidst challenging and shifting priorities.
  • BS/BA degree or equivalent work experience

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $141,900 USD - $212,900 USD

Additional US Location(s) Base Pay Range: $114,000 USD - $212,900 USD

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!



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